Talk by Halyna Yefimchuk on
Digital fashion as means of intercultural communication: trends, challenges, development, 23 November 2022:
Digital technology allows us to exist outside of reality, and today in the virtual dimension people are as active as in everyday life. However, active virtual communication, training, travel, and commerce require a certain digital image of a person, so virtual clothing plays an important role. Developed in a digital environment, it opens up a wide range of opportunities for the fashion industry, allowing you to design the appearance of the product without the use of material resources and wear it in the metauniverse. The presentation will consider the role of digital fashion in the development of creative industries, fashion marketing and cultural diplomacy as a tool for intercultural dialogue.
Short Bio: After graduating from the Faculty of Mechanical Engineering (2008) at the Lutsk National Technical University (Ukraine),
Halyna Yefimchuk studied at a postgraduate course (2008-2011) at the Kyiv National University of Technology and Design. There she obtained the degree of candidate of technical sciences in the field of “Technology of footwear, leather goods and fur”. Her PhD thesis was focused on the interdisciplinary study of shoe design from the standpoint of ergonomics and practicality. Since 2012, she taught digital and immersive technologies in the fashion industry at Lutsk National Technical University (Ukraine), and digital clothing modeling at Lesya Ukrainka Volyn National University (Ukraine). Currently she is working on a master’s research in the field of design “Digital fashion as a tool for the development of creative industries: from influencers to NFT brands”.
Halyna Yefimchuk is the author of more than 40 publications. She is an expert of the National Agency for Higher Education Quality Assurance (Ukraine). From August 2022 – Scholar of the Ernst Mach Grant Ukraine.
GCD Seminar
